Three Benefits Your Brand Can’t Live Without


3 243x300 Three Benefits Your Brand Can’t Live WithoutYour business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn't just a logo. Your businesses vision, values, purpose, focus, and image all combine to create your brand – Your Unique Promise of Value. Why should you make this effort?  Below are a few benefits:

1.  Stand Out. There is so much to say for a great name.  People tend to remember you or your business if you make it distinct.  I is harder to remember a company with a generic name. Stand out by distinguishing your purpose and business focus. Remember if customers can remember your name it is easier to make referrals.  You should be able to communicate what it is you do or what service you provide and the customer should be able to do so as well. Branding your business ensures consumers will know your unique promise of value and what you have to offer.

2.  Customer Loyalty.  The fact is, people like to do business with people and brands they know, like and trust.  We build close bonds with brand identities. Consumers want quality products they can trust. So, your business should have an identity that your customers can cling to. What type of experience are you creating for your clients?  If your company delivers great products and services and has a great brand identity, people will remember you. In addition, they will often refer you to friends and family.

3.  Top of Mind.  You become well known by building a brand. You want the people who have not done business with you to still know who you are and what you do. If they see you across social media platforms, see your ads, hear them on radio, see them on television, or any other media, they will know your brand identity. And when the time comes when they need your product or service, your company will be the first to come to mind. 

Consumers pay for image or how brands are perceived. We are a very brand aware society. People commonly associate brand names with quality and may only buy certain brands for that reason. People are willing to pay a higher price for a particular brand if they have developed brand loyalty. Having a great brand will make your company have a superior image and cause you to stand out to consumers.

Share with me your number one benefit of being branded.  


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Dr. Sarah David is the Founder of Social Savvy Sarah…A Personal Branding and Social Media Consultancy Providing Social Media Strategies to Build Your Brand and be Socially Savvy! She works with a World-Class Team to provide a "One-Stop Shop" whether you are a "Do-it-Yourselfers" or need "Done for You" services for all of your social media needs. From Fortune 500 corporations to institutions of higher education, entrepreneurs or professionals looking for career advancement, we will help you Build Your Brand and be Socially Savvy!   To learn more sign up for her free exclusive personal branding and social media marketing updates at

5 Responses to Three Benefits Your Brand Can’t Live Without
  1. Delisa Berns
    July 19, 2012 | 9:37 am

    Thanks a ton for being our coach on this subject matter. We enjoyed your article quite definitely and most of all liked how you really handled the issues I widely known as controversial. You’re always rather kind towards readers really like me and assist me to in my life. Thank you.

    • Dr. Sarah David
      August 8, 2012 | 4:34 pm

      My pleasure! Thanks for your comments!

  2. Sara
    July 31, 2012 | 9:44 pm

    Three simple yet HUGE benefits. Thanks Sarah.

  3. infrared heaters
    August 25, 2012 | 10:12 pm

    I’m new to developing web sites and I was wanting to know if having your blog title relevant to your articles and other content really that crucial? I notice your title, “Three Benefits Your Brand Can’t Live Without | ” does seem to be spot on with what your website is about but, I prefer to keep my title less content descriptive and based more around site branding. Would you think this is a good idea or bad idea? Any assistance would be greatly appreciated.

    • Dr. Sarah David
      September 19, 2012 | 2:20 pm

      I always try to make my titles relevant to my article topic to increase SEO. Thanks for stopping by!

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