Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn't just a logo. Your businesses vision, values, purpose, focus, and image all combine to create your brand – Your Unique Promise of Value. Why should you make this effort? Below are a few benefits:
1. Stand Out. There is so much to say for a great name. People tend to remember you or your business if you make it distinct. I is harder to remember a company with a generic name. Stand out by distinguishing your purpose and business focus. Remember if customers can remember your name it is easier to make referrals. You should be able to communicate what it is you do or what service you provide and the customer should be able to do so as well. Branding your business ensures consumers will know your unique promise of value and what you have to offer.
2. Customer Loyalty. The fact is, people like to do business with people and brands they know, like and trust. We build close bonds with brand identities. Consumers want quality products they can trust. So, your business should have an identity that your customers can cling to. What type of experience are you creating for your clients? If your company delivers great products and services and has a great brand identity, people will remember you. In addition, they will often refer you to friends and family.
3. Top of Mind. You become well known by building a brand. You want the people who have not done business with you to still know who you are and what you do. If they see you across social media platforms, see your ads, hear them on radio, see them on television, or any other media, they will know your brand identity. And when the time comes when they need your product or service, your company will be the first to come to mind.
Consumers pay for image or how brands are perceived. We are a very brand aware society. People commonly associate brand names with quality and may only buy certain brands for that reason. People are willing to pay a higher price for a particular brand if they have developed brand loyalty. Having a great brand will make your company have a superior image and cause you to stand out to consumers.
Share with me your number one benefit of being branded.