10 Stops on the Road to Brand YOU for
Social Media Marketing Success
Last week I shared the importance of building your brand image and message across social media for brand domination. This week we will ease on down the road to our next five stops on the road to your social media brand-building journey that include branding your image for consistency, your branded tagline, your branded business card, your branded email signature, the importance of being memorable and having FUN!
STOP #6: Brand Your Image for Consistency
Provide a consistent look, feel and message online and across social media platforms. Make sure the photos that are representing you online and across social media platforms are professional and up to date. You should use the same personal photo on your blog, bio and social media profiles. Using the same photo creates consistency and it connects that photo to your brand. If you change one profile photo on one social media platform be sure you change it across all your platforms.
Create your own branded image graphics with your sayings, quotes, taglines, photos and images. PicMonkey is a great FREE resource to brand you!
Here is an example of a graphic I created with PicMonkey using other brand elements of my site. You can create your own branded graphics using this fun and easy resource or we would be happy to create them for you.
STOP #7: TAG…Your It! Just Sayin'!
In one word, one short phrase or statement, what message are you trying to communicate to your audience? What's your TAGline or saying? Spend some time crafting this part of your message. If you have a bio or brand communication plan, your tagline may come directly from there. My saying is " “Let’s Get Social!” and I weave “Socially Savvy” in a lot of my marketing material. My tagline is “The #1 Resource for Using Social Media to Build Your Brand and Be Socially Savvy!" Sometimes taglines come to you and sometimes your niche will just tell you what it is in your interactions with them. Pay attention to what they are consistently telling you what you are known for in their hearts and minds. Just Sayin'!
STOP #8: Brand Your Business Card
Use elements of your branded website and branded social media platforms to create branded business cards that reflect your logo, tagline, saying and photo. Include your social media information so people can connect with you and don't forget the back! Here is an example of my business card.
(Here is the front of the card. Include your photo, tagline, and contact information.)
Don't forget the back of the card! There is so much extra real estate to take advantage of on the back of your card. I have included my saying, "Let's Get Social!" social media contacts and my QR Code.
(Here is the back of the card that is great real estate for additional information.)
STOP #9: Brand Your Email Signature Line
Take advantage of the wonderful virtual real estate in the signature line of your email. You can display your virtual signature, your salutation, name, credentials, title, company name tagline, website, and social media connections or advertisement. Be sure to have it automatically populate with each email. Here is an example of my email signature. You can add yours with your preferred email provider. Be Clickable! Be sure your links are clickable in your email. You can take it a step further by creating a branded signature with fun fonts for your name and then creating graphics for your social connections. You can also use your branded business card in your email signature line.
Create your Branded Email Signature Line TODAY!
(Example of my Branded Email Signature)
Let's Get SOCIAL!
(Let your business card do double duty and use it as a part of your signature line.)
STOP #10: Be Memorable!
What is one thing that makes you stand out and makes your clients come to a screeching halt in all of the social media traffic? Is it your fun personality, your content, a great accessory or style, your customer service, your tagline, your online presence, your branding, your brand colors, your cool hair? Find out what makes you stand out and how you are known by others then WORK and WALK your BRAND!
BONUS Stop! Have FUN!
When you mix building relationships and online innovation, you get social media! There is a reason they call it SOCIAL Media! Interact with your connections, friends and followers the same way you would in person. Ease into the conversation. Ask how you may be of service. Engage, Engage, Engage! Need help with building your brand on social media? Whether you are a Do it Your-Selfer or you prefer "Done for You” services, we would love for you to get Social with Us so we can see how we can assist! Visit me on my Facebook page and tell me where you are on your personal branding social media journey. I look forward to hearing from you!
In closing, this week we discussed the importance of creating a consistent look and feel for your brand image across social media networks for your marketing success. Our 10 stops included branding yourself, your branded blog, your branded bio, your branded photos, your thing-a-majiggy – QR Code, your branded image for consistency, your tagline, your branded business card, your email signature, being memorable, and having fun! I hope you incorporate some of these tips to help you brand yourself for social media success.
Stay tuned for my next series of blog posts where we
will take detours on our road trip to explore in more detail the
10 Stops on the Road to Brand YOU for Social Media Marketing Success!
Click HERE to share with me where you are on your social media brand-building journey!