10 Stops on the Road to Brand YOU for Social Media Marketing Success (Part I)



10 Stops on the Road to Brand YOU for 

Social Media Marketing Success


 SocialSavvySarahroadmaptobrandyouinfographic3 633x1024 10 Stops on the Road to Brand YOU for Social Media Marketing Success (Part I)

Building your brand image and message across social media is very important for brand domination.  Here are the first five stops for you on the road to your social media brand-building journey: branding you, your branded blog, your branded bio, your branded photos, and your "Thing-A-Majiggy." 

STOP #1:  Brand YOU!  

How do you brand yourself? Start by knowing what you have to offer and what makes you unique.  Identify your target market, your “niche slice” and then how you are seen by others.  In order to brand yourself you have to take a look within and really get clear on what image and message you want to communicate. Facebook me for your opportunity to receive a FREE personal branding assessment to help you get started on your journey.   

The next way to brand yourself is by branding your name. Now there may be others with the same name as you but there is only one YOU and that makes you pretty YOUnique!  If nothing else you can obtain your domain name.  I would suggest you search for your name or variations of your name _______.com. For example:  Jane Renee Smith is a designer.  She may look for the following domain names to brand her name: janesmith, janereneesmith, thejanereneesmith, janesmithdesigner, designerjanesmith.  It is better to obtain your domain name and not need it than need it later and not have it.  See if your Social Savvy Domain is available!  

STOP #2:  Branded Blog/Vlog

Your blog is your single most important brand domination tool.  Your blog or website is your virtual real estate.  It creates an online presence for you to share information or services to your followers, friends and connections.  It will either turn people on or off depending on the professional look of your site. Whether you are a business owner, professional or hobbyist, it is important to grab your virtual real estate today.  I recommend a WordPress website if you are in business to make money.

STOP #3:  Branded Bio  

Build out your profile across social media platforms.  Your bio is a very important component to your online presence.  It will be information that others look for to get to know you better.  It will determine if they want to hire you, do business with you or joint venture with you.  A branded bio is much like a resume in that once you invest the time, energy or money into it all you will have to do is tweak it from time to time to keep it updated.  Your bio can then be used on your blog/website, LinkedIn and other social networks.  

STOP #4:  Branded Photos 

Are you ready for your close up?  Say CHEESE!  Enlist the assistance of a professional photographer for your photo shoot.  If you have never been involved in a photo shoot it can really go a long way to brand yourself and your business and really present the image you want to help your business stand out.  

I’ve had the opportunity to work with a variety of photographers at different experience levels from fashion and editorial to amateurs.  Let your budget dictate what works for you.  There are great photographers out there who can provide you with headshots to help you brand yourself for your business.  Rates run anywhere from $350 and up for about an hour.  I have worked with photographers that charge $350 for 3 looks (change of clothes) with a makeup artist $150 (separate charge) for a total of $500 and I have worked with photographers for about an hour for $150 for 2 looks.  Be prepared with a variety of different looks.  Check with the photographer to see if you will have the opportunity to change your wardrobe for a different look for example, you may have one look with a suit that is very professional and then you may have a second look that is more casual.  

Go with an outfit that makes you feel confident but presents you in an approachable, positive, professional light.  Be sure to have fun for your close-up!   

STOP #5: Get “Jiggy with it!"

Get a "Thing-A-Majiggy!" That's a "technical" term for that funny black and white square gizmo.  That “thing-a-majiggy” better known as a “Do-Hickey” is called a QR code, which stands for Quick Response Code.  They can redirect your clients to your website or other social media site.  You can use them to redeem coupons or other fun prizes.

QR code Social savvy sarah 150x150 10 Stops on the Road to Brand YOU for Social Media Marketing Success (Part I)

Add it to your business cards and other marketing material so your tech savvy followers, friends and connections can scan your code with their smart phone and directly connect to your website, or social media platform without even typing in the website.  How cool is that? You will need to generate a code but you also need an application to read the QR code.  

Get your FREE QR Code and Reader 

In closing, creating a consistent look and feel for your brand image across social networks is the way to go on the road to social media marketing success.  Take small road trips and plenty of stops along your journey and before you know it you will be remembered in the hearts and minds of many.

Looking forward to sharing with you Part II of 10 Stops on  the Road to Brand YOU for Social Media Marketing Success!  

Supporting You One "Savvy Step" at a Time!

Share with me below "Savvy Branding Tactics" you have used or you have seen used on social media.  I look forward to hearing from you!  



 FusciaPageBreakWant To Usefinal1 10 Stops on the Road to Brand YOU for Social Media Marketing Success (Part I)
Please Do! Just be sure to include this complete blurb with it: 

Dr. Sarah David is the Founder of Social Savvy Sarah…A Personal Branding and Social Media Consultancy Providing Social Media Strategies to Build Your Brand and be Socially Savvy! She works with a World-Class Team to provide a "One-Stop Shop" whether you are a "Do-it-Yourselfers" or need "Done for You" services for all of your social media needs. From Fortune 500 corporations to institutions of higher education, entrepreneurs or professionals looking for career advancement, we will help you Build Your Brand and be Socially Savvy!   To learn more sign up for her free exclusive personal branding and social media marketing updates at http://www.socialsavvysarah.com.

48 Responses to 10 Stops on the Road to Brand YOU for Social Media Marketing Success (Part I)
  1. Suzanne Jones
    June 26, 2012 | 1:03 pm

    This was fantastic! I put this into Pocket to get to it again later, I don't want to miss any opportunity to re brand the best possible way!
    Question: Is it ok to change my domain name now? And does it link up to my old one if I do?

    • Dr. Sarah David
      June 29, 2012 | 6:07 am

      Hi Suzanne and thanks for your comments. I am so glad you found the information helpful. If you change your domain name you can always forward your existing domain to your new domain so anyone that visits your old site will be forwarded to your new site.

  2. Holly Jean
    June 27, 2012 | 2:10 pm

    WOW! What a great visual for branding! To be honest, I just posted on my TO-DO list yesterday "Project: Identity" so this post will definitely help keep me on track! Thanks so much!

    • Dr. Sarah David
      June 29, 2012 | 6:10 am

      Holly, I am happy to hear that you already have a branding plan on your To-Do list! Stay tuned for information that will help you mark some of those tasks off of your list. I appreciate your comments and please stop by again!

  3. Dr. Daisy Sutherland
    June 27, 2012 | 2:29 pm

    Fabulous tips!! Love your infographic too…you are ROCKIN!! :)

    • Dr. Sarah David
      June 29, 2012 | 6:13 am

      Dr. Daisy, thank you so much for your feedback. I am so glad you found it helpful.

  4. Lorii Abela
    June 27, 2012 | 2:30 pm

    Sarah, this is awesome.  Great advice and steps and the graphic is really wow. Looking forward for the next part. 
    Lorii Abela recently posted..Where to Find a ManMy Profile

    • Dr. Sarah David
      June 29, 2012 | 6:55 am

      Thanks so much Lorii! Part II is ready on the way!

  5. Traci Woodside
    June 27, 2012 | 2:48 pm

    Awesome!  Just what I needed to get started!!

    • Dr. Sarah David
      June 29, 2012 | 6:56 am

      So happy you found it helpful Traci! Please stop by again.

  6. Olga Hermans
    June 27, 2012 | 3:55 pm

    Thanks for all those tips; I created my QR code! I always saw that, but never looked into it. Thanks for sharing that with us; looking forward to the next tips!!

    • Dr. Sarah David
      June 29, 2012 | 6:59 am

      Awesome Olga! They are great little tools used for marketing. You are now QR Code Ready!:-)

  7. Stacy Stevens
    June 27, 2012 | 4:40 pm

    Awesome tips Sarah!  I put this one in "my" pocket too!  Thanks for sharing this valuable information and info graphic!

    • Dr. Sarah David
      June 29, 2012 | 7:00 am

      Wonderful Stacy! Glad you found the tips useful. Thanks so much for your feedback!

  8. Sara Nickleberry
    June 27, 2012 | 5:33 pm

    I enjoy all your amazing branding expertise and share it with my audience. Thank you so much!

    • Dr. Sarah David
      June 29, 2012 | 7:03 am

      Sara, I am happy to share and glad you are finding the tips helpful. I am honored that you are sharing it with your audience. Many thanks!

  9. Becky Fisher
    June 27, 2012 | 6:00 pm

    Bookmarking this! And I love that infographic!

    • Dr. Sarah David
      June 29, 2012 | 7:04 am

      Thanks for your comments Becky and for stopping by Becky!

  10. Michael McDonald
    June 27, 2012 | 6:26 pm

    Thanks for all the great tips. These are so important for being found. I will have to get the QR code thing a majig.

    • Dr. Sarah David
      June 29, 2012 | 7:05 am

      Hi Mike! Glad you found it useful and you definitely need to get your “Thing-A-Majiggy!”:-) Stop by again!

  11. denny hagel
    June 27, 2012 | 7:09 pm

    Wow! There is so much valuable info here! Thanks!

    • Dr. Sarah David
      June 29, 2012 | 7:08 am

      Glad you found it helpful Denny! Thanks for your feedback and please stop by again!

  12. Sherie
    June 27, 2012 | 7:55 pm

    Oh my goodness, Sarah, I LOVE that graphic!!! Wow…I am bookmarking this page so that I can refer back to it, often. Thanks for all of  the work you put into this post! I am looking forward to part 2, as well!
    Sherie recently posted..Why You Don’t Need to Be Perfect to Achieve Your GoalsMy Profile

    • Dr. Sarah David
      June 29, 2012 | 7:11 am

      Wonderful Sherie! I am glad you found the tips helpful. Thank you for your comments and looking forward to sharing Part II.

  13. Heather
    June 28, 2012 | 12:40 am

    TOTALLY awesome!  Loving the infographic!  did you do it yourself?  how about your header and optin box?  is that something you offer clients?  Currently I have a domain I'd like to move everything to, but don't have the time/ know-how to move everything just yet (I have 2 separate wordpress blogs).  branding is definitely an issue for me because I have my hand in a few different pies at the moment.  Thanks for a great post!

    • Dr. Sarah David
      June 29, 2012 | 7:18 am

      Hi Heather, thanks so much! Yes, I created the infographic and would be happy to assist you with your header and opt-in whenever you are ready. I agree with you that branding can be a challenge especially if you are not strategic about it. So happy you enjoyed the post!

  14. Mandy Edwards
    June 28, 2012 | 2:18 am

    Great post and tips!  I have done pretty much all of that except the QR code – that's the next step and then I'm getting new business cards!  Thank you for sharing :)

    • Dr. Sarah David
      June 29, 2012 | 7:19 am

      My pleasure Mandy! You are well on your way! Glad to hear you have most of it all checked off your list. :-)

  15. Carla J Gardiner
    June 29, 2012 | 1:12 am

    I loved this article. Tip # 1 took me awhile to wrap my head around in the beginning. However, with some loving guidance and time I soon found out why it's important to brand ME. Definitely coming back for part two of  "10 Stops on the Road to Brand YOU for Social Media Marketing Success"

    • Dr. Sarah David
      June 29, 2012 | 7:22 am

      Hi Carla! I am glad you took the time to understand the importance of what it means to brand yourself. You are headed in the right direction! Please do stop by again!

    • Megha
      August 2, 2012 | 8:16 pm

      I’m speechless. This can be a supreb blog and very attractive too. Nice work! That’s now not actually a lot coming from an newbie publisher like me, however it’s all I may just say after diving into your posts. Nice grammar and vocabulary. Not like other blogs. You actually recognise what you?re talking about too. Such a lot that you made me want to discover more. Your blog has develop into a stepping stone for me, my friend.

      • Dr. Sarah David
        August 8, 2012 | 4:14 pm

        Wonderful Megha! Thank you for your kind comments!

  16. Sue Graber
    June 29, 2012 | 4:05 am

    Absolutely wonderful information and so easy to understand.  I love it and know I need to work on a few things based on this great post!

    • Dr. Sarah David
      June 29, 2012 | 7:27 am

      Hello Sue, thanks for your feedback. I am glad you found the information easy to understand. Thanks for your comments.

  17. Susan Myers
    June 30, 2012 | 11:06 am

    Great ideas and love your Infographic on branding.  It really does make it easier to understand.

    • Dr. Sarah David
      July 10, 2012 | 6:11 am

      Glad to hear that the graphic makes the process easier to follow. Thanks for your comments!

  18. Edmund Lee
    July 1, 2012 | 10:19 am

    As always Sarah, great branding tips!  After reading through all your points, it further drives home the following point in my mind – We can never underestimate the power of our brand and the impact it has on others who see it.

    • Dr. Sarah David
      July 10, 2012 | 6:08 am

      Edmund, thanks so much for your feedback! Yes, I agree…our brands can be very powerful.

  19. Kara Calannio
    July 2, 2012 | 3:23 am

    I just got my Free QR Code. I am new to this but your post motivated me to get moving! Kara

    • Dr. Sarah David
      July 10, 2012 | 6:10 am

      Wonderful Kara! So glad you picked yours up!

  20. Jennifer
    July 3, 2012 | 6:07 am

    This is so powerful Sarah, great stuff! You've covered all the bases in an easy to wrap your head around way. I'm working my way through the roadmap, which is fun and exhausting at the same time.  Still not up on the QR code thing yet, but I see them everywhere, so I know I need to get there.
    Jennifer recently posted..Google+ Events: 5 Features You Will LikeMy Profile

    • Dr. Sarah David
      July 3, 2012 | 8:02 am

      Jennifer, thanks so much for your comments! I am glad you are moving through the roadmap and find it helpful. Take it one stop at a time.:-)

  21. Theresa Cifali
    July 3, 2012 | 11:21 pm

    Fabulous points, Sara!  I am proud to say that I already have a "thing-a-ma-jiggy" and have been diligently for quite some time.  I can't wait for the rest of the journey.

    • Dr. Sarah David
      July 10, 2012 | 6:13 am

      Wonderful Theresa! I am glad you already have one and you have been putting it to good use. Thanks for your comments!

  22. Carl Mason-Liebenberg
    July 4, 2012 | 1:04 pm

    THat graphic ROCKS forst of all. And I am off to get my "Thing-A-Majiggy!" :-)

    • Dr. Sarah David
      July 10, 2012 | 6:14 am

      Thanks Carl! Yes…make sure you get your code. Thanks for your comments!

  23. Melodee Forbes
    July 31, 2012 | 10:38 pm

    I loved this post and I'm so glad Kim Garst sent a retweet on Twitter! 
    This may sound a bit cheesy but I LOVE that your a black woman doing her thing and doing it big that is!!!! It encourages me more than you can possibly ever know.
    Oh, and I will check out your assessment and see where I can improve. 
    Thanks a bunch!

    • Dr. Sarah David
      August 8, 2012 | 4:09 pm

      My pleasure Melodee! Always so happy to empower young women. Paying it forward. :-) Thank you so much for your sweet comments. Go Get It! :-)

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