Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn’t just a logo. Your business’s vision, values, purpose, focus, and image all combine to create your brand – Your Unique Promise of Value. Why should you make this effort?
Here are a few benefits:
1. Stand Out.
There is so much to say for a great name. People tend to remember you or your business if you make it distinct. It is harder to remember a company with a generic name. Stand out by distinguishing your purpose and business focus. Remember if customers can remember your name it is easier to make referrals. You should be able to communicate what it is you do or what service you provide and the customer should be able to do so as well. Branding your business ensures consumers will know your unique promise of value and what you have to offer.
2. Customer Loyalty.
The fact is, people, like to do business with people and brands they know, like, and trust. We build close bonds with brand identities. Consumers want quality products they can trust. So, your business should have an identity that your customers can cling to. What type of experience are you creating for your clients? If your company delivers great products and services and has a great brand identity, people will remember you. In addition, they will often refer you to friends and family.
3. Top of Mind.
You become well-known by building a brand. You want the people who have not done business with you to still know who you are and what you do. If they see you across social media platforms, see your ads, hear them on the radio, see them on television, or any other media, they will know your brand identity. And when the time comes when they need your product or service, your company will be the first to come to mind.
4. Reinforces Your Message.
Your branding should communicate a message that is consistent with your purpose, mission, and vision. It should also be visually appealing to your target market. People will get an idea of what you represent right away when they view the name and logo of your business.
5. Develops Trust.
A great brand image and trust go hand-in-hand. People are more likely to trust a company if they recognize its name, logo, website design, etc. Showing your customers that you care about the quality of your products and services will create loyalty among them and make it easier to do business with you.
6. Increases Credibility.
If your business has a well-known and respected brand, customers will be more likely to trust you and do business with you. Consumers are much more likely to purchase products from companies they recognize than from unknown ones.
7. Generates Revenue.
Branding your business can help increase sales by making it easier for customers to find you. It also builds trust, which leads to more repeat customers and referrals. With a strong brand identity comes increased visibility, which helps to attract potential customers who may not have known about your business before. And when customers are familiar with your name and logo, they will be more likely to purchase from you.
Consumers pay for an image or how brands are perceived. We are a very brand-aware society. People commonly associate brand names with quality and may only buy certain brands for that reason. People are willing to pay a higher price for a particular brand if they have developed brand loyalty. Having a great brand will make your company a superior image and cause you to stand out to consumers.