The Importance of Personal Branding for Business


2 300x234 The Importance of Personal Branding for BusinessBranding is a powerful marketing technique with the potential to set your business up for success and help you stand out.  It involves helping your customers to form a recognizable association with you. It identifies your unique promise of value. 

Link your business with an experience, design, logo, slogan, tagline and color and observe the positive results it has on others.

Brands create a feeling of familiarity for your customers and should create an experience. Repetition is key. If customers have seen your logo or company name, they are more likely to continue to select your product or service because it is identifiable and memorable. Also, they are more likely to suggest your brand to others. Referrals through word of mouth can be an extremely powerful form of advertising.

The reason a brand is so powerful is because it helps potential customers remember you or your business. People may know little about your philosophy or reputation. However, if they can recognize your brand, the chances are greater that they will do business with you in the future. Branding creates memory in the mind of the public.

The public comes back and shares your brand with others when it leaves a great impression. Customers are more likely to show brand loyalty to your business and are more likely to buy further products or services from you based on the interaction of the initial product with which they had success.

Think about how you interact with your favorite brands.  I will personally bypass other less expensive brands from competitors because of brands I am familiar with and hold in high regard. If clients believe in your product, they will pay for it.

Branding helps you stand out.  Once you have distinguished your business through branding, it makes is easier to market because you can focus your activities for a specific niche.  Brand development is intentional and takes time and effort.  Once this is established, customers can identify with your brand.  Selling then becomes very organic and as simple is sharing.  Once you have your brand marketing strategy in place, you won't have to spend as much time planning marketing strategies to attract the public.  It’s all about working smarter. 

Share with me below strategies you use to stand out.  Looking forward to hearing from you!

To receive Dr. Sarah’s 100 Ways to Build Your Powerful Personal Brand and Be Socially Savvy CLICK HERE


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Dr. Sarah David is the Founder of Social Savvy Sarah…A Personal Branding and Social Media Consultancy Providing Social Media Strategies to Build Your Brand and be Socially Savvy! She works with a World-Class Team to provide a "One-Stop Shop" whether you are a "Do-it-Yourselfers" or need "Done for You" services for all of your social media needs. From Fortune 500 corporations to institutions of higher education, entrepreneurs or professionals looking for career advancement, we will help you Build Your Brand and be Socially Savvy!   To learn more sign up for her free exclusive personal branding and social media marketing updates at

4 Responses to The Importance of Personal Branding for Business
  1. Glen Quiring
    July 24, 2012 | 3:15 am

    Nice concise article.  Very informative.  I am curious though, are there any common pitfalls when people or companies set out to est. their brand?

    • Dr. Sarah David
      August 8, 2012 | 4:29 pm

      Hi Glen! The most challenge I have found whether I am working with individuals or big business is establishing what the brand is. That is why I offer the free assessment to assist other with identifying what they are known for by their audience, friends and family. Great foundational step to brand discovery. You are free to take a peak at Thanks for your comments!

  2. Designer Rob Russo
    September 28, 2012 | 3:11 pm

    Great points, Sarah. You are right about repetition being so important.
    I like to use color as a branding element. In the "ol' days" designers were told (or did the telling!) that a solid logo / brand / etc. had to work well in black and white. I assume that thought has roots in the history of print when early newspapers were only black and white. Then we saw the rise and heavy use of copiers and fax machines, of course.

    But these days, I think we can get away with a little more color — with our smartphones and touch screens and amazingly clear monitors all around us…
    What do you think?
    Designer Rob Russo recently posted..Design of the Week: West Virginia State University EDCMy Profile

    • Dr. Sarah David
      September 30, 2012 | 9:34 pm

      Rob, I agree the design flexibility has come a long way. Thanks for your comments!

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